

More than a decade of insistent innovation and cutting edge development. Bike test awards and rave reviews on an annual basis. Something we’re very proud of here at Whyte and the reason we’re not resting on our laurels for 2011.
Pushing the accepted performance limits is our constant goal and having a small and streamlined design team makes us fast on our feet and uniquely responsive to rider demands and new technological opportunities. It means we build the bikes we all want to ride, not the ones accountants and marketing departments would tell us to.
So while our 2011 line is the biggest Whyte family ever we’ve lost none of that crucial focus. Our bikes still handle better, last longer and cope with the UK’s uniquely challenging riding demands more easily than any others. It’s just that now, even more riders like you – and like us – can find their perfect bike in our range.
Whyte 2011: Welcome to our biggest and best year ever.
The Whyte brand was conceived to design and create the best performing and most technically advanced Mountain Bikes available. In the past, bikes like the PRST-1 and Whyte 46 have created whole new riding genres and revolutionised the UK Mountain Bike scene.
Every Whyte Mountain Bike is designed and tested in the UK. Here at Whyte we all ride the same UK trails, races and events as you and your friends and this is reflected in the design of every bike. Our class-leading mud clearance, lifetime-warrantied bearings and choice of UK-proof components are just the tip of the iceberg. Read on to fully understand why Whyte Mountain Bikes are the perfect choice for UK riders.
Uncompromising performance is an easy statement to make. Genuinely pursuing that goal with total contempt for the accepted limits - be they material and technological or even aesthetic and financial - is definitely not the easy path. But since when has the easiest route been the best or most enjoyable option?
From the first radical, ultra-smooth PRST-1 through the multi-award winning, long-travel 46 to the current benchmark E-120 and 19 models, we've never listened to market analysts or accountants - just riders. Riders like you.
That's why we make sure our beautifully engineered, light and tight bikes are still always engineered for every tough, technical situation that might come your way. Our bearings are warrantied for life in the wettest UK conditions. Our component choices are proved and perfected by lapping Cwm Carn day after day. Our massive mud clearances are calibrated so that wheels will still go round as the Malverns becomes a mire for the fourth year running.
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ATB Sales Ltd can be contacted by the following methods. By post: Email enquiry information: Each enquiry is very important to us and we always make every effort to respond as quickly as possible. However, due to the volume of email enquires that we receive on a daily basis, please be aware that it may take up to 7 to 10 working days to receive a response. If your question is warranty related it must be directed to your local authorized dealer, we are unable to assess warranty claims via email. For the quickest response to most questions we encourage you to contact your local authorized dealer (a full listing can be found on this website). Your authorized dealer can help with enquiries such as pricing, product availability, substituting components and spec changes. Please note: Incoming email is filtered for SPAM and sometimes genuine messages can be filtered out. If you do not receive a reply to your email in 10 working days, please contact us by post. |
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